“Mistakes are always forgivable, it takes real courage to admit them.” – Bruce Lee.
In the Fitness Industry, most of us are very proud people. Putting our hands up and saying ‘Look, we’re doing this all wrong’, can be very difficult at times.
In this article, I seek to share my views on how Health Club Operators can really capitalise on the distinguishing qualities and characteristics which separate each generational group.
We will look at the following cohorts;
Babyboomers: –
For the last seven months, I have been travelling around Asia, mainly residing in Vietnam. Through living the expatriate life, I have seen a number of fitness facilities on the continent. I’d like to share with an experience I had with one particular club.
‘Oh my word, have you seen how much weight they’ve lost? They look like a different person.’
How many times have you heard that phrase or something similar?
That’s the power of Before and After photos.
