Creating a desirable customer experience does not happen by chance, it happens by design.
It’s vital that Health Club Operators come to terms with this and lead from the front. It is hoped that by the time you’ve read this feature,
Before 2003, Great British cycling had been miserable, stale and downright disappointing. In the last 100 years prior to that point, British cyclists had just one gold medal to their name and no GB rider had ever achieved a victory in the Tour De France.
“Mistakes are always forgivable, it takes real courage to admit them.” – Bruce Lee.
In the Fitness Industry, most of us are very proud people. Putting our hands up and saying ‘Look, we’re doing this all wrong’, can be very difficult at times.
In this article, I seek to share my views on how Health Club Operators can really capitalise on the distinguishing qualities and characteristics which separate each generational group.
We will look at the following cohorts;
Babyboomers: –
