Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Offering a 1st Class Experience - Why treating your fitness class attendees with special attention is a must.

joehall, 22 Mar 2019

At the beginning of every year, we typically see a surge of new members join health clubs, in a bid to ‘make a change’ and increase their exercise participation levels for a variety of different reasons. Unfortunately, each year, around a third of all those New Years Resolutioners give up within just 3 months and return to their former ways.

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Don’t let it rain, while they train! Why ‘flooding’ your members with ‘Sales Spiel’ can destroy your sales process.

Konstancja, 21 Feb 2019

Some people are like rain clouds, once they are gone it’s a beautiful day. Who are those people? Well, unfortunately for your prospects, those rain-clouds, may well be over aggressive, annoying, pushy gym membership consultants.

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Popular

Offering a 1st Class Experience - Why treating your fitness class attendees with special attention is a must.

joehall,
22 Mar 2019

How choosing the right Club Management System can ‘jazz up’ your customer experience.

Konstancja,
26 Feb 2019

Don’t let it rain, while they train! Why ‘flooding’ your members with ‘Sales Spiel’ can destroy your sales process.

Konstancja,
21 Feb 2019