Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

How to re-engage your members efficiently? Communication is the key! (2/2)

Asia Balicka, 14 Jul 2020 / < 1 min reading

Having the right re-engagement strategy is essential after lockdown. However, you have to communicate it effectively to your members using as many channels as possible to reach their attention. The range of possibilities is big: emails, SMS, push-notifications,

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How to reengage your members efficiently? Choose the right strategy! (1/2)

Asia Balicka, 9 Jul 2020 / < 1 min reading

After months of stay-at-home orders because of the pandemic, club members can return to your club again. However, they can already feel overloaded with all the new information about sanitary restrictions imposed on clubs. As a consequence, club members can lose the motivation to get back to regular training in fitness centers.

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How gym membership software can help you predict sales and future success.

Joe Hall, 10 Mar 2020 / 6 min reading

American Economist Eric Fiedler once said ‘He who lives by the crystal ball soon learns to eat shattered glass.’ Thankfully, in business, you don’t need to rely on any fortune-telling orbuculum to give you an insight into what your future success may look like. 

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7 features Fitness Operators really want from a Club Management System

Joe Hall, 7 Feb 2020 / 5 min reading

A flower cannot blossom without sunshine, a man cannot live without love and Health Clubs simply cannot evolve without the right Club Management Software in place. But what is it that really matters when it comes to choosing the right one?

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