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The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Offering a 1st Class Experience - Why treating your fitness class attendees with special attention is a must.

Joe Hall, 22 Mar 2019 / 7 min reading

At the beginning of every year, we typically see a surge of new members join health clubs, bidding to ‘make a change’, by increasing their exercise participation levels for a variety of different reasons. Unfortunately, each year, around a third of all those ‘New Years Resolutioners’

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