Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Different levels mean different devils; Make monitoring activity your masterstroke.

joehall, 16 Apr 2019

Throughout many of our blogs so far, we’ve focused very much on ‘retention’ and the idea that you should build warm relationships with your members to deliver the most meaningful personal experiences possible, at each and every stage of their unique journey.

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Online or offline? Where should Health Club Operators draw the line?

joehall, 9 Apr 2019

A question that seems to be asked time and time again by operators is – which should we concentrate on more – online or offline? In this blog, we aim to share our view and tackle this widely debated topic…

 

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How to add maximum value to your Small Group Training service

joehall, 27 Mar 2019

As a shrewd health club operator, you’ll be conscious that Personal Training is a revenue stream which can contribute a significant amount to your profitability. However, did you know that Small Group Training (SGT) can be equally as fruitful for your fitness facility?

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Maximising Customer Retention: Are you rewarding loyalty with loyalty?

joehall, 26 Mar 2019

As a health club, you cannot survive without your members. It should be much easier to keep your existing members happier than hunting for new members every month. We do feel that customer service and convenience is improving within fitness facilities,

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Popular

Different levels mean different devils; Make monitoring activity your masterstroke.

joehall,
16 Apr 2019

Online or offline? Where should Health Club Operators draw the line?

joehall,
9 Apr 2019

How to add maximum value to your Small Group Training service

joehall,
27 Mar 2019