FIT:30 Studio – Scaling a Fitness Business Through Automation

FIT:30 Studio is a fitness club network built around an innovative training concept: short, high-intensity 30-minute workouts combined with maximum accessibility for members, regardless of their fitness level.

At the heart of this model is more than just effective training. The company is equally focused on delivering an outstanding customer experience through a welcoming atmosphere, easy access, and genuine support from trainers.

As the business expanded, FIT:30 Studio faced a key challenge: how to scale its network while maintaining high service standards and keeping operating costs under control. One of the main priorities was to eliminate the need for a traditional front desk and streamline day-to-day operations, allowing trainers to focus on what matters most – working with members.

As Małgorzata Sas, Network Development Manager at FIT:30 Studio, explains:

„We focus on technology, accessibility and removing barriers to entry. At the same time, creating a welcoming atmosphere and building strong relationships with our members remain our top priorities.”

FIT:30 Studio implemented the eFitness management system as the central platform for managing all club operations.

The system supports:

• membership sales and automated payments,
• group class bookings,
• secure, automated club access using QR codes or access bands,
• CRM and member activity tracking,
• financial management and business reporting.

As a result, the clubs can operate without traditional reception staff – trainers handling customer interactions while the system automates routine administrative tasks.

As Marcelina Gorlicka, Club Coordinator at FIT:30 Studio, explains:

„eFitness is the operational foundation of our clubs. (…) Automation allows us to focus on what matters most – building relationships with our members.”

Automation also transformed the customer journey. Members can manage every stage of their membership through the mobile app, including:

• purchasing memberships,
• making payments,
• booking classes,
• accessing the club with a QR code.

In addition, the system provides valuable insights into member activity, enabling the team to engage customers at the right moment and help them boost their motivation.

„We know how regularly our members visit the gym, so we can step in at the right time and help keep them motivated.”

Implementing automation has delivered measurable business results for FIT:30 Studio.

Most importantly, the company has significantly reduced operating costs. The club model no longer requires a traditional reception desk, while automated access management makes it possible to adjust opening hours flexibly without the need for additional staff.

Automation has also streamlined everyday operations. Customer service is now faster and more intuitive, while club management has become simpler and more organized. At the same time, the team has full visibility into financial performance and reporting, making business decisions faster and more data-driven.

Automated access control has also improved the member experience. Thanks to simplified processes, customers can enter the club quickly, start their workout without unnecessary formalities, and enjoy a convenient and secure environment.

FIT:30 Studio demonstrates that fitness clubs can be operationally efficient, highly scalable, and strongly focused on customer relationships – all at the same time. By building its business around automation, the company has simplified daily operations, increased organizational efficiency, and created a scalable model for future growth.