CrossFit 12U1 Wilanów – Efficient Management of a Boutique Fitness Club

CrossFit 12U1 Wilanów is a boutique gym at the heart of the active community in Warsaw’s Miasteczko Wilanów district and its surroundings. The club focuses on a personalized approach, offering CrossFit training and dedicated classes for children.

The studio owner and head coach, Łukasz Wysocki, has been involved in CrossFit since its earliest days in Poland – dating back to 2011. In December 2013, together with a friend, he co-founded CrossFit ELEKTROMOC, one of the most recognized CrossFit clubs in the country. Three years later, they opened what is now CrossFit 12U1 Wilanów.

Łukasz is one of only four CrossFit Level 3 Trainers in Poland and finds great joy in educating both youth and adults – especially in areas such as healthy nutrition and lifestyle optimization.

Challenges Faced by the Boutique CrossFit 12U1 Wilanów:

• Class Reservations
  High demand for classes, especially during peak hours, required a reliable system for managing bookings and waitlists

• Membership Sales
  Although the club didn’t offer online sales, it needed tools to effectively manage different service packages

• Payment Automation
  There was a clear need to simplify payment processing and reduce the hassle of handling cash transactions at the club

• Community Building
  Effective communication with members was essential – to share updates and club news, as well as to send out weekly training recaps.

In response to these needs, CrossFit 12U1 Wilanów decided to implement the eFitness system, which offers solutions tailored to the requirements of boutique CrossFit clubs and training studios:

Class Booking Management

The eFitness system provided the club with a reliable platform for managing class reservations. As Łukasz Wysocki, owner of CrossFit 12U1 Wilanów, explained:

“eFitness gave us the perfect platform to manage class bookings. We have high demand, especially during peak hours, so to operate efficiently, we needed a solid system that would manage not just bookings, but also the waitlist. eFitness gave us exactly what we needed.”

Membership Management

Although CrossFit 12U1 Wilanów does not sell memberships online, eFitness helped configure appropriate service packages, making pass management much easier. As Łukasz Wysocki noted:

“We don’t sell memberships online because we want direct contact with our clients. But eFitness helped us choose the right service packages, and now managing memberships is much easier than before.”

Payment Automation

Implementing recurring payments through eFitness was key to improving financial management. It enabled more efficient and automated payment collection – a major benefit for a boutique-style business:

“We offer different types of memberships, but subscription-based ones are our favorite. It helps us manage our finances properly, which is very important when running a boutique club. That’s why we align our billing cycle with our monthly operational costs. Moving to recurring payments gave us more convenience. From our experience, recurring billing is a must-have for any boutique club owner.”

Community Building

Łukasz Wysocki also highlighted the importance of eFitness’s marketing tools in creating and maintaining a strong club community:

“We use eFitness mainly to communicate with our members, because building a community is our top priority. We send emails to keep them updated on everything happening in the club and in our classes. In CrossFit, we have WODs, and as coaches, we monitor each client’s progress – so being able to send weekly summaries that highlight their achievements adds real value and motivates our community to keep pushing forward.”

Thanks to the implementation of the eFitness system, CrossFit 12U1 Wilanów achieved excellent results in the following areas:

Efficient Booking Management

Online self-service booking and waitlists enabled smooth class management – significantly improving member satisfaction.

Simplified Membership Handling

With eFitness, managing different membership types – from single-session passes to 4-week plans and Open memberships – became easier and more efficient.

Improved Financial Management

Introducing recurring payments simplified automatic billing and reduced the inconvenience of handling cash transactions.

Community Building

eFitness marketing tools support ongoing communication with members, helping build a strong and engaged fitness community.

Thanks to the solutions provided by eFitness, CrossFit 12U1 Wilanów continues its mission of delivering high-quality fitness services that attract and retain engaged members.