Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Why human behaviour should shape your Social Media strategy...

Joe Hall, 26 Mar 2019 / 5 min reading

Ten years ago, who would have ever predicted that large populations of society will be regularly spotted wearing dog ears, or an extravagant sparkly tiara while talking to their friends? It would have been such an odd suggestion at the time,

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Offering a 1st Class Experience - Why treating your fitness class attendees with special attention is a must.

Joe Hall, 22 Mar 2019 / 7 min reading

At the beginning of every year, we typically see a surge of new members join health clubs, bidding to ‘make a change’, by increasing their exercise participation levels for a variety of different reasons. Unfortunately, each year, around a third of all those ‘New Years Resolutioners’

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How choosing the right Club Management System can ‘jazz up’ your customer experience.

Konstancja, 26 Feb 2019 / 7 min reading

A 1950’s American Jazz singer named Billie Holiday once expressed that ‘no two people on earth are alike, and it’s got to be that way or music isn’t music.’

It might be difficult for us to draw too many clear comparisons between the average health club and the ragtime &

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