Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

It's time to face the music. Give your members more of what they want.

Joe Hall, 8 May 2019 / 8 min reading

As a health club operator, you should want to deliver the best experiences in as many ways as you can. Simple as! Therefore, you should do your best to make sure your members can listen to the music they are most comfortable with while they are working out.

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Maximising Customer Retention: Are you rewarding loyalty with loyalty?

Joe Hall, 26 Mar 2019 / 6 min reading

As a health club, you cannot survive without your members. It should be much more of a priority to keep your existing members happier than hunting for new members every month. While customer service is improving within fitness facilities, operators now need to take that to the next level –

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Offering a 1st Class Experience - Why treating your fitness class attendees with special attention is a must.

Joe Hall, 22 Mar 2019 / 7 min reading

At the beginning of every year, we typically see a surge of new members join health clubs, bidding to ‘make a change’, by increasing their exercise participation levels for a variety of different reasons. Unfortunately, each year, around a third of all those ‘New Years Resolutioners’

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How choosing the right Club Management System can ‘jazz up’ your customer experience.

Konstancja, 26 Feb 2019 / 7 min reading

A 1950’s American Jazz singer named Billie Holiday once expressed that ‘no two people on earth are alike, and it’s got to be that way or music isn’t music.’

It might be difficult for us to draw too many clear comparisons between the average health club and the ragtime &

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