The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Offering a 1st Class Experience - Why treating your fitness class attendees with special attention is a must.

joehall, 22 Mar 2019

At the beginning of every year, we typically see a surge of new members join health clubs, in a bid to ‘make a change’ and increase their exercise participation levels for a variety of different reasons. Unfortunately, each year, around a third of all those New Years Resolutioners give up within just 3 months and return to their former ways.

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Different levels mean different devils; Make monitoring activity your masterstroke.

16 Apr 2019

Online or offline? Where should Health Club Operators draw the line?

9 Apr 2019

How to add maximum value to your Small Group Training service

27 Mar 2019