Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Making the most of ‘Wearable Technology’.

joehall, 24 Apr 2019

I have previously shared my views on how I believe operators can gain maximum benefit from delivering effective Small Group Training, and loyalty reward programs. In this blog, I aim to address how Health Club operators can capitalise on another key fitness trend –

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Different levels mean different devils; Make monitoring activity your masterstroke.

joehall, 16 Apr 2019

Throughout many of my blogs so far, I’ve focused very much on ‘retention’ and the idea that you should build warm relationships with your members to deliver the most meaningful personal experiences possible, at each and every stage of their unique journey.

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Online or offline? Where should Health Club Operators draw the line?

joehall, 9 Apr 2019

A question that seems to be asked time and time again by operators is – which should we concentrate on more – online or offline? In this blog, we aim to share our view and tackle this widely debated topic…

As we all know,

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Maximising Customer Retention: Are you rewarding loyalty with loyalty?

joehall, 26 Mar 2019

As a health club, you cannot survive without your members. It should be much more of a priority to keep your existing members happier than hunting for new members every month. While customer service is improving within fitness facilities, operators now need to take that to the next level –

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Popular

It's time to face the music. Give your members more of what they want.

joehall,
8 May 2019

Making the most of ‘Wearable Technology’.

joehall,
24 Apr 2019

Why HIIT should be the focal point of your class timetable.

joehall,
23 Apr 2019