36 MINUT – Boutique Success and Smart Management Across a Growing Fitness Chain

From the very beginning, the 36 MINUT franchise had a clear vision: short, effective workouts that fit modern lifestyles. Instead of long gym sessions, they focused on 36-minute workouts conducted in an intimate setting and under the supervision of physiotherapists. The outcome? Visible results in less time – and happy members who keep coming back.

Today, 36 MINUT is the largest boutique fitness franchise network in Poland, with more than 60 locations nationwide.

As Martyna Gawrońska, Operations Director at 36 MINUT, explains:

“What makes us stand out is simplicity and time efficiency. With 36-minute sessions, we deliver real results – without the need to spend hours in the gym.”

As the number of members grew and the boutique franchise network expanded, 36 MINUT needed reliable tools for operations management, communication, and process automation – all while maintaining the personal, boutique atmosphere that defines the brand.

The team chose eFitness, a system that perfectly matches their philosophy – simple to use, yet technologically advanced.

“Technology is the foundation of our concept – it allows us to scale efficiently and helps our partners manage their clubs with ease.”

With eFitness, 36 MINUT gained:

• Full payment automation – no need for a front desk; all transactions happen seamlessly in the background

• An intuitive CRM – makes it easy to track member progress and deliver personalized support

• Flexible offer management – new passes, classes, and promotions can be added in just a few clicks

• Online Member Area – members can purchase passes and book classes themselves, with no paperwork and no extra administrative work

• eFitness Mobile App – simplifies booking and payments while helping build a sense of community around the brand: “The booking system helps us monitor attendance and plan class schedules more effectively.”

By automating daily processes and streamlining management, 36 MINUT clubs have more time to focus on what truly matters — their members and the growth of the boutique concept.

Combining a personal, boutique experience with smart digital tools, 36 MINUT is growing dynamically while keeping its unique character. It’s proof that technology doesn’t take away a club’s soul — it can actually strengthen it.

The 36 MINUT model of short, intense workouts has become not just a recognizable concept, but also a scalable and stable business that inspires others in the fitness industry.