CITYZEN_ – One System for Fitness and Swimming Club Management

CITYZEN_ is a unique sports and recreation center in the heart of Poznań that combines a premium fitness club with a swimming facility. Its wide range of classes includes indoor cycling, fitness training, aqua fitness, and swimming lessons. The venue is designed for the whole family – including seniors, who make up a significant part of its community.

Running such a diverse facility came with several key challenges:

• Managing two separate areas – fitness and pool – the need for one unified system to handle a complex offer while maintaining excellent member experience.

• Efficient customer service – staff needed quick access to client data, class bookings, and service details, no matter which area of the facility the member was currently using.

• Effective communication – the club required tools for maintaining ongoing contact with clients, with options for notes, reminders, and personalized messages.

• Data analysis and optimization – it was essential to track attendance and sales both across the entire venue and within each department separately.

Key eFitness features that support CITYZEN_ every day:

• Comprehensive management in one place – eFitness runs smoothly across both the fitness and pool areas, allowing the team to manage the entire facility from a single system.

• Intuitive Member Profile – front desk staff can instantly access client information, send personalized messages, and add notes to each member’s account.

• Advanced class schedule – reception can easily monitor what’s happening in every fitness room and pool lane, which simplifies class scheduling and coordination.

• Reports and analytics – detailed insights into sales, attendance, and trends help the team identify growth opportunities and optimize operations.

• Mobile app – members can manage their own bookings and cancellations, reducing front desk workload and improving flexibility.

After implementing eFitness, CITYZEN_ gained:

• Integrated management of both zones – full control over fitness and pool operations from a single platform, without juggling multiple systems.

• Enhanced customer service – instant access to member profiles, automated communication, and personalization improved client relationships and satisfaction.

• More flexibility for members – with the eFitness mobile app, clients can handle their bookings independently, saving time for both staff and users.

• Smarter analytics and planning – data-driven insights allow CITYZEN_ to tailor its class schedule, offers, and marketing to the specific needs of families, seniors, or athletes training for triathlons.