The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

How much does your Health Club really know about each generation?

joehall, 15 Jul 2019

In this article, I seek to share my views on how Health Club Operators can really capitalise on the distinguishing qualities and characteristics which separate each generational group. 

We will look at the following cohorts; 

Babyboomers: –

Read more

Making the most of ‘Wearable Technology’.

joehall, 24 Apr 2019

I have previously shared my views on how I believe operators can gain maximum benefit from delivering effective Small Group Training, and loyalty reward programs. In this blog, I will aim to address how Health Club operators can capitalise on another key fitness trend –

Read more

Different levels mean different devils; Make monitoring activity your masterstroke.

joehall, 16 Apr 2019

Throughout many of my blogs so far, I’ve focused very much on ‘retention’ and the idea that you should build warm relationships with your members to deliver the most meaningful personal experiences possible, at each and every stage of their unique journey.

Read more

Online or offline? Where should Health Club Operators draw the line?

joehall, 9 Apr 2019

A question that seems to be asked time and time again by operators is – which should we concentrate on more – online or offline? In this blog, we aim to share our view and tackle this widely debated topic…

As we all know,

Read more


The 5 biggest mistakes your Health Club is making.

23 Jul 2019

How much does your Health Club really know about each generation?

15 Jul 2019

How to leave long-lasting impressions of your health club. 7 tips to guarantee your ex-members come back

8 Jul 2019