Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Maximising Customer Retention: Are you rewarding loyalty with loyalty?

Joe Hall, 26 Mar 2019 / 6 min reading

As a health club, you cannot survive without your members. It should be much more of a priority to keep your existing members happier than hunting for new members every month. While customer service is improving within fitness facilities, operators now need to take that to the next level –

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Why human behaviour should shape your Social Media strategy...

Joe Hall, 26 Mar 2019 / 5 min reading

Ten years ago, who would have ever predicted that large populations of society will be regularly spotted wearing dog ears, or an extravagant sparkly tiara while talking to their friends? It would have been such an odd suggestion at the time,

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