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Zdrofit’s motto is ‘Warto Żyć Zdro’, which in English can be translated as ‘It is Worth Living Healthy’. The Polish giant has 66 fitness clubs throughout the country, with 49 of them being in and around Warsaw. The chain has still got their sights set on further expansion.
Power BI reports
We headed to Warsaw and spoke to Zdrofit’s Chief Operating Officer, Michał Lachowicz. When asked why Zdrofit chose eFitness as their software partner, Lachowicz said the following;
“We were growing very fast, and when we decided to really accelerate our expansion, we felt it was important to have a system which had flexible configuration that was easy to set up. In a nutshell, we were looking for a system that would help us to maximise club operations and minimise operational costs. We felt eFitness was a good match”.
How does a gym of Zdrofit’s magnitude use the eFitness software?
“We use the reports for new club openings but we use it most for finance purposes – typically to view how many outstanding payments we have, and we also use it to improve our debt collection. We measure each member’s cost per entry; a figure that tells us a lot about our overall usage and another report we use is one that shows a members lifetime value as this gives us an indication of how organised our business is and it allows us to predict the future renewals”.
It was refreshing to hear from one of Poland’s leading operators how eFitness is accelerating their business in many different ways and we too are very excited to see what the next 13 years will bring for this Polish powerhouse.