The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Maximising Member Communication: 4 Personality Profiles your Health Club needs to know about.

joehall, 2 Sep 2019

True communication goes beyond talking and listening, it is about understanding. 

There’s no denying that communication can be difficult. Imagine a world with perfect communication. There’d be fewer family dramas, less ‘office politics’ and barely any complex marriage breakdowns.

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How to make your Health Club much better on Instagram

joehall, 2 Sep 2019

Is your Health Club making the most of Instagram?

Instagram is an immensely popular social media platform. After Facebook, it is the network which receives the most engagement, it boasts 1 billion active monthly users and 64% of those are between ages 16-34.  

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A Practical Guide to the Emotional Bank Account for Health Clubs

joehall, 5 Aug 2019

Creating a desirable customer experience does not happen by chance, it happens by design. 

It’s vital that Health Club Operators come to terms with this and lead from the front. It is hoped that by the time you’ve read this feature,

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The Aggregation of Marginal Gains - How learnings from the British Cycling team can generate more revenue for your Health Club.

joehall, 28 Jul 2019

Before 2003, Great British cycling had been miserable, stale and downright disappointing. In the last 100 years prior to that point, British cyclists had just one gold medal to their name and no GB rider had ever achieved a victory in the Tour De France. 

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The art of planning a fitness club budget

9 Oct 2019

Risky Business: What can Health Club Operators learn from the last decade?

30 Sep 2019

New technologies at FitNation conference

27 Sep 2019