New technologies at FitNation conference

Let’s assemble in Amsterdam at FitNation! The International Conference of the fitness industry will commence in less than one weeks time, on October 3rd. Taking place over two days, get ready for some gripping talks on innovation and some exciting discussions on hot new trends that have burst onto the fitness, technology and business scene.

Who will be there?

Over 200 industry leaders, entrepreneurs and experts will gather to share their knowledge, experience and wisdom. Invited guests and visionaries include:

  • Bonita Norris (UK) – Mount Everest Pioneer
  • Jon Nasta (UK) – Digital Retention Expert
  • Bryan O’Rourke (US) – Fitness Technology Expert
  • Hugo Braam (NL) – Fitness Technology Pioneer
  • René Moos (NL) – CEO, Basic-Fit
  • Henrik Gockel (DE) – Fitness Entrepreneur of the Year 2019
  • Hans Muench (DE) – Business Lectures & Industry Veteran

Amsterdam Postillion Conference Center will play host to the conference, this stylish and unique venue is the newest convention centre in the Netherlands and offers the ideal location for what promises to be an amazing exhibition. Equipped with the latest technological amenities and flexible workspaces, the venue will provide guests with space for fascinating lectures, memorable speeches and compelling conversations which will undoubtedly open the doors to new horizons with the industry.

What will we talk about?


The conference will follow a formula of lectures, presentations and round-table conversations, during which invited speakers and guests from the European market will proudly present their practices, processes and predictions. Through applying the knowledge you learn on the day, your club can expect to achieve greater success in all areas from sales growth to technology utilisation. Increasing market share is a must for most operators, this conference will give your club all the ammunition it needs to take the elusive pole position, you want to gain that edge over your competitors? Come and find out how to do it at FitNation in Amsterdam!

New technologies at FitNation conference


One of the guests of the Fitnation conference is ourselves – the eFitness company. We will be sure to bring with us some interesting ideas and insightful know-how that we’ve gained from our experiences in working with large chain health clubs.

What ideas will we focus on this event?


Data Driven activity

Do you run data-based activities? If so, what do those activities look like and do they sufficiently illustrate the effectiveness of your health club? Through eFitness, the data which you will have at hand which will not just accelerate your growth, but support your growth at scale. Use the power of the eFitness system coupled with the Machine Learning and Business Intelligence features powered by the Microsoft Azure platform to increase sales, maximise retention and stay way ahead of the competition. You’ll see all your data laid out in very clear, aesthetically pleasing charts, graphs and reports, making it much easier for you to recognise patterns and spot trends in real-time. Our platform will allow you to make key decisions much quicker and earlier than before, meaning minor issues never become major problems.

Personalization and automation

Once again, these are the two hottest marketing trends this year. We live in a world where we are flooded with fake news, marketing ‘noise’ and information overload, which make it more difficult for brands to reach their intended audience and build the right levels of consumer trust. Personalisation and automation are two tools which help combat this limitation. At eFitness, we understand the future of our clients, so we have equipped our system with numerous functionalities, to name but a few these include; multidimensional targeting of a customer base, automated and dedicated offers to hot prospects, communication with selected member segments, and functions for recovering and reheating cold leads. These are many more and you can ask us about how you can improve your Personalisation and Automation at the eFitness stand at FitNation.

Convenience

Since the eFitness system was created, we have constantly been developing our platform, thanks to cooperation with several hundred fitness clubs, ranging from the boutiques to multi-site operators. The experiences we’ve enjoyed with our clients over the years have enabled us to fully understand the essence of managing all health club related projects. Our close contact with all corners of the fitness industry has grown our knowledge across all areas, we are now better positioned than ever to propose numerous solutions to improve many processes for health clubs. The eFitness system is equipped with many dashboards, within our software you’ll see a multitude of panels dedicated to each function and job role, from receptionists to marketers, sales consultants to club managers, you can be sure the system will benefit all employees alike. Thanks to these intuitive and extremely practical solutions, simple tasks such as accepting new members, collecting payments, planning classes, or selling the latest protein shake in a bar can run very smoothly and effectively. The system itself is super flexible and highly scalable, adapted to manage not only individual facilities but large chains.

So far we’ve only offered a small glimpse as to how eFitness can be beneficial for your health club. If you want to learn about our whole range of solutions, come to our stand at FitNation and let’s talk.

An effective duo – eFitness and Virtuagym


In the eFitness team, we do not only develop our system in known areas, but we consistently strive to capture the latest industry trends and adapt our system accordingly. Our recent cooperation with Virtuagym is going to give clubs the opportunity to combine the eFitness Club Management System with Virtuagym Branded App. Thanks to this solution, your club can immediately introduce online training plans to your members. It doesn’t just stop there, your members will be able to track their eating habits as well as update their workout progress. Gamification techniques within the system will keep your members motivated and communication with fellow members and Personal Trainers can take place through a bespoke club portal. The eFitness & Virtuagym integration takes the member experience outside of the walls of your gym and subsequently extends the contact time a member has with your club. By integrating eFitness with Virtuagym, your health club can expect to see greater levels of member engagement, consumer loyalty, exercise adherence and ultimately, retention.

If you want to gain a fresh perspective on the management of your health club facilities and learn more about our comprehensive solution for managing your network of fitness clubs, then come to the eFitness stand at the FitNation conference and see if we can overcome your existing challenges. Our representatives will be sure to outline all the possibilities and personalize the solution for your business.

What will you gain by attending the FitNation conference?


If you run a health club, it’s time to stop thinking about participating in the FitNation conference and get registered. The thought-provoking lectures, the stimulating open discussions, the inspiring networking sessions and the vitalising conversations with some of the most innovative leaders of the fitness industry will be sure to refocus your energy and give you the drive and determination to achieve your business goals. As you learn about all the new concepts and ideas that have taken the industry by storm within the last year and take note of all the mind-blowing trends that are expected to emerge in the future, you’ll start to think how you can apply these takeaways to your health club, as the sparks of inspiration fly, the favourable results will follow. If that still hasn’t managed to persuade you, don’t forget that this event is taking part in the picturesque, vibrant, multicultural city of Amsterdam.

Don’t hesitate anymore. FitNation is the time and a place for leaders and innovators of the fitness industry to unite. Become part of them.

Details of the FitNation Conference


Time: October 3 – 4, 2019
Place: Amsterdam Postillion Conference Center
Address: Paul van Vlissingenstraat 8, 1096 BK Amsterdam, The Netherlands
More information: https://fitnation.co/

Written by
Agnieszka
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