Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

The art of planning a fitness club budget

Konstancja, 9 Oct 2019

“If you fail to plan, you are planning to fail” quoting Benjamin Franklin, which means that if you don’t have a good action plan, you increase your chances of financial failure. As a result, no cash at checkout to pay current payments and fees for late payments.

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Risky Business: What can Health Club Operators learn from the last decade?

joehall, 30 Sep 2019

The Health Club industry in the UK is forever evolving. 

I’m sure as an adept, consummate, experienced Health and Fitness professional you will be aware of all the changes that have taken place in the last decade, but if you’re new to the industry,

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New technologies at FitNation conference

Agnieszka, 27 Sep 2019

Let’s assemble in Amsterdam at FitNation! The International Conference of the fitness industry will commence in less than one weeks time, on October 3rd. Taking place over two days, get ready for some gripping talks on innovation and some exciting discussions on hot new trends that have burst onto the fitness,

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How to execute a successful Marketing Campaign: The 8 Step 'Road to Glory' Guide for Health Clubs

joehall, 11 Sep 2019

It goes without saying that Health Clubs need members to survive, and the sharp ability to acquire and retain customers is the lifeblood all fitness facilities must possess to be successful. 

I’ve published may posts on retention,

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Popular

The art of planning a fitness club budget

Konstancja,
9 Oct 2019

Risky Business: What can Health Club Operators learn from the last decade?

joehall,
30 Sep 2019

New technologies at FitNation conference

Agnieszka,
27 Sep 2019