Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Online or offline? Where should Health Club Operators draw the line?

joehall, 9 Apr 2019

A question that seems to be asked time and time again by operators is – which should we concentrate on more – online or offline? In this blog, we aim to share our view and tackle this widely debated topic…

As we all know,

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How to add maximum value to your Small Group Training service

joehall, 27 Mar 2019

As a shrewd health club operator, you’ll be conscious that Personal Training is a revenue stream which can contribute a significant amount to your facilities’ profitability. But have you ever thought about Small Group Training (SGT) as a fruitful avenue for your fitness facility?

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Maximising Customer Retention: Are you rewarding loyalty with loyalty?

joehall, 26 Mar 2019

As a health club, you cannot survive without your members. It should be much more of a priority to keep your existing members happier than hunting for new members every month. While customer service is improving within fitness facilities, operators now need to take that to the next level –

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Why human behaviour should shape your Social Media strategy...

joehall, 26 Mar 2019

Ten years ago, who would have ever predicted that large populations of society will be regularly spotted wearing dog ears, or an extravagant sparkly tiara while talking to their friends? It would have been such an odd suggestion at the time,

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Popular

It's time to face the music. Give your members more of what they want.

joehall,
8 May 2019

Making the most of ‘Wearable Technology’.

joehall,
24 Apr 2019

Why HIIT should be the focal point of your class timetable.

joehall,
23 Apr 2019