Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

How to kill your health club revenue with irrelevant marketing.

joehall, 1 Jul 2019

I’ve attended many fitness expo’s, conferences and seminars over the years, and it’s fair to say that most of the conversation around ‘marketing’ and ‘health clubs’ is concerned with customer acquisition, in other words, getting more members to join your health club.

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How to boost your club retention rate with NPS.

joehall, 1 Jul 2019

 

A wise man once professed ‘Your most unhappy customers are your greatest source of learning.’ 

That sagacious fellow was none other than the Microsoft founder, and one of the richest men in the world –

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It's time to face the music. Give your members more of what they want.

joehall, 8 May 2019

As a health club operator, you should want to deliver the best experiences in as many ways as you can. Simple as! Therefore, you should do your best to make sure your members can listen to the music they are most comfortable with while they are working out.

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Making the most of ‘Wearable Technology’.

joehall, 24 Apr 2019

I have previously shared my views on how I believe operators can gain maximum benefit from delivering effective Small Group Training, and loyalty reward programs. In this blog, I will aim to address how Health Club operators can capitalise on another key fitness trend –

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Popular

The 5 biggest mistakes your Health Club is making.

joehall,
23 Jul 2019

How much does your Health Club really know about each generation?

joehall,
15 Jul 2019

How to leave long-lasting impressions of your health club. 7 tips to guarantee your ex-members come back

joehall,
8 Jul 2019