The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

6 Key Benefits of Access Control systems for Health Clubs

joehall, 18 Oct 2019

How often do your receptionists become swamped and submerged because members are entering your leisure facility at a rate which is seemingly unmanageable? 

How many times do you find that during the quieter periods, your reception team are sitting around,

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The art of planning a fitness club budget

Konstancja, 9 Oct 2019

“If you fail to plan, you are planning to fail” quoting Benjamin Franklin, which means that if you don’t have a good action plan, you increase your chances of financial failure. As a result, no cash at checkout to pay current payments and fees for late payments.

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Risky Business: What can Health Club Operators learn from the last decade?

joehall, 30 Sep 2019

The Health Club industry in the UK is forever evolving. 

I’m sure as an adept, consummate, experienced Health and Fitness professional you will be aware of all the changes that have taken place in the last decade, but if you’re new to the industry,

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New technologies at FitNation conference

Agnieszka, 27 Sep 2019

Let’s assemble in Amsterdam at FitNation! The International Conference of the fitness industry will commence in less than one weeks time, on October 3rd. Taking place over two days, get ready for some gripping talks on innovation and some exciting discussions on hot new trends that have burst onto the fitness,

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6 reasons why your Health Club should be using reccurring payments

27 Oct 2019

eFitness enters a new market

Asia Balicka,
24 Oct 2019

5 ways the traditional Sales Process for Health Clubs will change in 2020

18 Oct 2019