Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

How to execute a successful Marketing Campaign: The 8 Step 'Road to Glory' Guide for Health Clubs

joehall, 11 Sep 2019

It goes without saying that Health Clubs need members to survive, and the sharp ability to acquire and retain customers is the lifeblood all fitness facilities must possess to be successful. 

I’ve published may posts on retention,

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Maximising Member Communication: 4 Personality Profiles your Health Club needs to know about.

joehall, 2 Sep 2019

True communication goes beyond talking and listening, it is about understanding. 

There’s no denying that communication can be difficult. Imagine a world with perfect communication. There’d be fewer family dramas, less ‘office politics’ and barely any complex marriage breakdowns.

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How to make your Health Club much better on Instagram

joehall, 2 Sep 2019

Is your Health Club making the most of Instagram?

Instagram is an immensely popular social media platform. After Facebook, it is the network which receives the most engagement, it boasts 1 billion active monthly users and 64% of those are between ages 16-34.  

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A Practical Guide to the Emotional Bank Account for Health Clubs

joehall, 5 Aug 2019

Creating a desirable customer experience does not happen by chance, it happens by design. 

It’s vital that Health Club Operators come to terms with this and lead from the front. It is hoped that by the time you’ve read this feature,

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Popular

How to execute a successful Marketing Campaign: The 8 Step 'Road to Glory' Guide for Health Clubs

joehall,
11 Sep 2019

Maximising Member Communication: 4 Personality Profiles your Health Club needs to know about.

joehall,
2 Sep 2019

How to make your Health Club much better on Instagram

joehall,
2 Sep 2019