Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

A Practical Guide to the Emotional Bank Account for Health Clubs

joehall, 5 Aug 2019

Creating a desirable customer experience does not happen by chance, it happens by design. 

It’s vital that Health Club Operators come to terms with this and lead from the front. It is hoped that by the time you’ve read this feature,

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The Aggregation of Marginal Gains - How learnings from the British Cycling team can generate more revenue for your Health Club.

joehall, 28 Jul 2019

Before 2003, Great British cycling had been miserable, stale and downright disappointing. In the last 100 years prior to that point, British cyclists had just one gold medal to their name and no GB rider had ever achieved a victory in the Tour De France. 

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The 5 biggest mistakes your Health Club is making.

joehall, 23 Jul 2019

“Mistakes are always forgivable, it takes real courage to admit them.” – Bruce Lee.

In the Fitness Industry, most of us are very proud people. Putting our hands up and saying ‘Look, we’re doing this all wrong’, can be very difficult at times.

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How much does your Health Club really know about each generation?

joehall, 15 Jul 2019

In this article, I seek to share my views on how Health Club Operators can really capitalise on the distinguishing qualities and characteristics which separate each generational group. 

We will look at the following cohorts; 

Babyboomers: –

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Popular

A Practical Guide to the Emotional Bank Account for Health Clubs

joehall,
5 Aug 2019

The Aggregation of Marginal Gains - How learnings from the British Cycling team can generate more revenue for your Health Club.

joehall,
28 Jul 2019

The 5 biggest mistakes your Health Club is making.

joehall,
23 Jul 2019